
Next, we needed to either manufacture or find grow beds that were deep enough, sturdy enough, priced well, easy to ship on a pallet and would logically work in a home greenhouse (for example, 4 foot x 8 foot beds are too wide to reach across if they are positioned against a greenhouse wall). We liked the functionality and flexibility of the design so we decided to base the plumbing for our new systems on it. We had been working with Murray Hallam’s new CHOP 2 design through retailing his DIY Aquaponics video and by creating our IBC Tote plumbing kit around it. And we wanted to create an offering that was completely modular so that our customers could both customize their systems to fit their particular space, and expand their systems at a later date if they wanted to.

We knew from customer and retailer feedback that we needed to add bigger aquaponics systems to our product line.

There is a mark in the calendar – there were days before you shipped and then there are the days after you shipped.Īnyone who has ever read much of Seth Godin’s work knows that he uses the term ‘ship it’ in a unique way.

Your project interacts with the world and the market changes.
